creative direction, film direction
the impulse of a new generation
by creating a new narrative that speaks to a new generation of drivers, this exciting collaboration captures the excitement and energy that comes with owning a cupra car.
through dynamic visuals and the use of music, we highlight the passion and drive that cupra and jarreau vandal share. they are committed to pushing boundaries and exceeding expectations within their own industry, and this video captures that shared belief in every frame. our aim was to go beyond the traditional industry approach, since the heart of this partnership is a shared belief in doing things differently.
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